An evocative piece of classic British commercial history, this vintage metal advertising sign features the endearing slogan, "Oh Mamma don't forget to order Bovril." Illustrated in an elegant late-Victorian/Edwardian fashion aesthetic, it depicts a stylish mother and child strolling together. Bovril, developed in the 1870s by John Lawson Johnston, became an iconic staple of British kitchen and wartime culture, renowned for its artistic and narrative-driven print advertisements. Measuring 30cm x 40cm, this sign makes a striking display piece for collectors of vintage advertising, kitchenalia, or period graphic design.
Condition

The sign presents in good vintage condition with visible edge wear, slight surface marks, corner rusting, and minor loss consistent with age and display.